Although we do a lot of our talking through the stylish and fresh clothes that we collect and curate for your pleasure, we also want to be able to connect on a more direct level – and with this blog, we are going to be able to do just that!
Don’t worry, we are still going to be putting just as much time and effort into selecting what we think are the most exciting and attractive menswear items, keeping our stocks fresh with what’s undeniably cool right now and what’s timeless. We tend to get a genuine buzz from checking out what new looks are being put together by brands such as Moschino, Love Moschino, Lacoste Live!, Versace Jeans Couture, Fred Perry, Billionaire Boys Club, and lots of other great designer labels besides, so that’s always going to be our first focus.
Widen the narrative
But sometimes the clothes themselves only tell part of the story – albeit a beautiful story. Though, what if you want to know a bit more about the new collections that we have in stock? What if you actually want to learn about current developments with certain fashion lines before the end products hit the shelves? Well, we’re thinking that this might be a good place to share this kind of news and information.
This way, you can immerse yourself in the culture. Fashion is, famously, all about the now. In fact, it’s so much about the now that it’s sometimes more about tomorrow than today. In other words, there’s a lot to keep up with. It’s certainly not our job to give you fashion homework, or to make you pass a current trends test in order to pick up some new clothes. In fact, we’re sure that you could tell us a thing or two about the latest styles which are bubbling up.
Building a community
That’s actually in a way what it’s all about though: sharing. We want to create a community, we want to start a dialogue. When you have a passion, there’s nothing more rewarding than being able to talk about that passion to other people who care. And that’s exactly what this space gives us a chance to do.
So, what else are we going to be banging on about along with bonus info and stories behind the latest collections? Well, another big thing which we’re always keen on talking about is trends. We like to be up to speed on what’s going on in the fashion world. And – from giving you takes on what’s fresh in high fashion to developments on street level – we’ll be here to let you know what the score is in terms of trends.
Knowledge is power
Taking a step back a bit though, it’s not always about the very present moment. Some things come from a deeper place, a place which is informed by years of knowledge and experience in lots of different situations. Because of this, as well as sharing stories about current trends, we’re also going to share some fashion tips, tips which will be informed by the rich experience of our team as well as what we’re observing when out and about!