Edwin

Edwin was established in Japan, the year 1947 by Mr Tsunemi who had a great passion for denim. At this time denim was not manufactured in Japan so it inspired him to directly import them from the United States.

By 1951 the manufacture of denim finally started to happen for the first time in Japan. As this was a low new process domestically the quality was poor and also very expensive compared to imported American denim.

In 1961 Mr Tsunemi designs the first pair of Edwin jeans and he works of this template by using raw ring-spun denim and in 1963 Edwin produces the heaviest 16oz denim jean, a world’s first! They were also fashioned with his famous signature rainbow selvedge, which still adorns Edwin jeans today.

Edwin still kept bury in the 1970s and 80s and pioneered the first ever old wash style jeans which were designed to replicate the raw style jean after it had been traditionally worn for working due to the denims durability. Edwin then invented stone washing which revolutionised the entire denim industry. It was such a pivotal moment in the history of denim manufacture that it influenced every denim company that is around today.

The 1990’s Edwin took the original vintage concept and created new vintage. Taking the washes of old and encompassing the great look and hand replicating the archive washes pre-dating 1947.

Edwin Europe was the founded in 2003 to develop exclusive product for the European market and showcase a selection of Japanese products to a new audience.

Today Edwin is a brand that still develops and progresses blends of its Japanese heritage and craftsmanship, mixing in a European contemporary style, vision and attitude.